“Safety and security don’t just happen,…

“Safety and security don’t just happen, they are the result of collective consensus and public investment. We owe our children, the most vulnerable citizens in our society, a life free of violence and fear.” Nelson Mandela

Longwater & Company extends a Happy …

Longwater & Company extends a Happy Thanksgiving to all. We have a lot to be thankful for this holiday from the cease fire in the Holy Land, the love of family and friends, our business partners, for the United States’ diplomatic corp and military serving around the world to the life and service of the Late President and Mrs. John F. Kennedy.



Our airwaves are full of political advertising full of half truths and in some cases out right untruths. Our political advertising has digressed into no more than propaganda messages from a plethora of special interest groups. The result is the marginalizing the centrist in our political parties and consequently gridlock in Congress.

The marketing and advertising industry must own our responsibility in creating, producing, and placing advertisements that distort the issues and candidates regardless of political affiliation. We produce the ads that have accomplished nothing more than to demonize our differences. The very differences that have been a source of our country’s strength since its birth.

CNN, as well as other broadcast corporations,have tried to be responsible by performing truth tests on campaign ads and speech rhetoric. Unfortunately these truth checks are conducted after these propaganda ads and speeches are broadcast.

“We the People of the United States” own the airwaves that are leased by our broadcast corporations. Perhaps it is time to put some truth back in our political advertising by setting fact based standards and performing truth checks prior to broadcast?

This process would put the burden of truth on those of us who produce these propaganda ads. Broadcast corporations can only do so much when air time for these propaganda ads bring in substantial revenue. Hence, why these ads are broadcast and then truth checked.

Elections today cost an obscene amount of money. The majority of the money originates from special interest pac funds, and foreign sources. Because of rulings by the Supreme Court, we can’t easily change the flow of money into our elections. However, we can put responsible dissemination of information back into the process by requiring that political advertising meet accuracy standards prior to broadcast.

When we have a candidate seeking the presidency of the United States go on record saying that truth doesn’t matter and that he wasn’t worried about the truth, we have a serious problem.

This may well be the most serious national security threat our country now faces because it contaminates the information being provided the electorate. A well informed electorate is essential to the health and survival of our democracy.